Identifying Business Opportunities
earn how to identify and evaluate business opportunities, including market research, trend analysis, and recognizing gaps in the market
Themeix
Planet
This lesson focuses on teaching students how to recognize and evaluate potential business opportunities in the real world. Students will learn to analyze market needs, identify gaps in products or services, and assess trends and consumer behavior. The lesson also explores methods for idea generation and the importance of creativity, research, and critical thinking in the opportunity identification process. Through case studies and brainstorming activities, learners will begin developing the skills to spot viable business ideas and turn them into potential ventures.