Social Media Mastery is a practical and strategic course designed to equip learners with the skills needed to create, manage, and grow effective social media presences across various platforms. The course covers platform-specific strategies, content creation, audience engagement, analytics, advertising, and branding. Learners will explore current trends, algorithms, and tools used by professionals to build influence, drive traffic, generate leads, and strengthen brand loyalty. By the end of the course, students will be able to develop and execute a tailored social media strategy that delivers measurable results.
Topics Covered:
- Introduction to Social Media Strategy
(Goals, target audience, brand voice) - Platform Deep Dives
- Facebook & Instagram (Meta tools, reels, ads)
- TikTok (short-form video strategies, trends)
- X/Twitter (real-time engagement, threads)
- LinkedIn (B2B marketing, professional branding)
- YouTube (video SEO, thumbnails, watch time)
- Content Creation & Planning
(Canva, video tools, copywriting, content calendars) - Social Media Algorithms & Reach
(Understanding how platforms prioritize content) - Community Building & Engagement
(Responding to followers, DMs, comment strategies) - Social Media Advertising Essentials
(Targeting, budgeting, split testing, retargeting) - Analytics & Performance Tracking
(KPIs, platform insights, ROI measurement) - Personal Branding vs. Business Branding
(Positioning, voice, consistency) - Trends, Hashtags, and Influencer Marketing
(Staying current and leveraging external reach) - Crisis Management & Online Reputation
(Handling negative feedback and PR issues)
Who Is This Course For?
- Social media managers and content creators
- Small business owners and entrepreneurs
- Marketing and PR professionals
- Influencers or aspiring influencers
- Students in digital marketing or communications
- Anyone looking to build a personal or professional brand online