This course explores the practical strategies and tools used to implement integrated marketing campaigns across multiple channels. Learners will examine how to deliver a unified and consistent brand message through a mix of traditional and digital marketing tactics, including advertising, public relations, social media, email marketing, SEO, and content marketing. The course emphasizes coordination across platforms to maximize impact, reinforce brand identity, and drive measurable results. Through case studies and project work, students will learn how to build, execute, and evaluate integrated marketing campaigns effectively.
Topics Covered:
- Understanding Integrated Marketing Communications (IMC)
(Definition, goals, and benefits of integration) - Brand Messaging and Positioning
(Ensuring consistency across all marketing channels) - Traditional vs. Digital Marketing Tactics
(TV, radio, print vs. social media, email, search engines) - Cross-Channel Strategy Development
(How to create cohesive messaging and experiences) - Content Marketing and Storytelling
(Developing valuable, consistent content aligned with brand) - Social Media Marketing Tactics
(Platform selection, engagement strategies, influencer outreach) - Email and Direct Marketing
(Segmentation, personalization, and automation) - Search Engine Marketing (SEO/SEM)
(Basic tactics for organic and paid search) - Public Relations and Event Marketing
(Media outreach, brand partnerships, and experiential marketing) - Campaign Planning and Execution
(Budgeting, scheduling, and channel coordination) - Measuring Campaign Performance
(KPIs, analytics, and optimization techniques)
Who Is This Course For?
This course is ideal for:
- Marketing and communication professionals
- Entrepreneurs and business owners developing brand strategies
- Students in marketing, media, or business programs
- Social media and digital marketing coordinators
- Anyone interested in delivering unified and effective marketing campaigns across multiple platforms